built on Claude · audits in 60 seconds

Audit any creator's
content in 60 seconds.

Paste a profile URL. An AI agent reads their last 30 posts, extracts the hook formulas, and tells you exactly what to steal — with sources. Your first audit is free.

Try a sample: @edwinavoiceofai · @brownvoiceofai
4,200+ audits run
0.10$ typical AI cost per audit
15 sec median runtime
Auditing creator…
→ pulling profile metadata
📊
This is a sample audit. You're seeing what every paid audit looks like — the live agent reads each creator's last 30 posts. Get your own free audit by signing up below.
E

Edwina McKennon ✓

@edwinavoiceofai · The Voice of AI · CEO, FuturIQ Inc · Forbes-featured
Followers
239K
Total posts
524
Avg engagement
0.5%
low for size
Top format
Reels
the verdict

Edwina is winning on format, not content.

Her formula: news article screenshot + her face on camera + bold white-on-black contrarian text overlay + numbered save-bait caption. Repeatable. Daily. That is the engine.

Her audience is largely passive — drawn in by viral algorithmic reels rather than committed parasocial fans. That is good news if you want to compete: the format is the moat, not the audience.

content pillar mix

What she actually posts.

Identity posts underperform her tactical content even with 239K followers. The asymmetry is striking.

Pillar
Share of feed
Engagement
Purpose
News-reaction reels
Highest
Reach + authority anchoring
Tutorial / prompt reels
High
Save-worthy value, follow-driver
Workshop / funnel promos
Low (converts)
Direct revenue from paid programs
Identity / manifesto posts
Low
Brand mythos, "I belong here"
the hook formula

The white-on-black overlays that stop scrolls.

Every recent reel uses one of these patterns. The recipe: start with a number or absolute statement, set up tension, make the viewer need the next sentence to know if they're at risk.

# Pattern 1 — counter a viral creator "She told 9 million women to do this. Don't." # Pattern 2 — data shock from news "90% FAILURE RATE" # Pattern 3 — legal / regulatory framing "IT IS NOW LEGAL" # Pattern 4 — anchor a dry headline as drama "The case the AI industry is watching"
steal this

What you should copy today.

1
News + face + bold text overlay
Use real article screenshots as backdrop. Talking head as foreground. Single bold contrarian line as overlay.
2
Save-bait captions, never essays
Numbered steps. Cross-platform specificity. Tactical rules over storytelling.
3
Audience-jacking via reaction
When a bigger creator posts about your topic, react with an expert add. You ride their algorithmic wake.
4
Cross-platform specificity
Always name the actual tools and menu paths. Breadth signals expertise. Specifics make it saveable.
avoid this

What not to copy.

1
Identity posts before authority
Her Forbes carousel got 0.68% engagement. Origin stories underperform until you have an audience to tell them to.
2
Workshop promos without product
She has 239K to sell to. If you don't have an offer + audience yet, promo content torches the followers you have.
3
Copying the bio tagline verbatim
"I turn AI into your most profitable employee" is hers. Find positioning anchored in your specific edge.
your turn

Audit your competitor. First one is free.

Drop a real URL above and your first audit runs at no cost. After that, $10 per audit or go Pro for $100/mo and audit unlimited creators with side-by-side comparison.

how it works

Three steps. Sixty seconds.

No browser extension. No API key needed. Paste, audit, act.

01 — paste

Drop the profile URL

Instagram supported now. TikTok, YouTube, and X coming this quarter. Public profiles only — we never touch private accounts.

02 — analyse

The agent reads 30 posts

Captions, hooks, formats, engagement metrics. Then Claude Sonnet 4.5 reads everything and finds the patterns you would miss.

03 — act

Steal the playbook

A full report: hook formulas, content pillars, what to copy, what to avoid, suggested next post. Export as PDF on Pro.

features

Everything you get.

🎯

Hook formula extraction

The exact patterns the creator uses to stop the scroll. Quoted, classified, and broken down structurally.

📊

Content pillar mix

How their feed actually splits across reels, carousels, identity posts, and promos — with engagement weighting.

📋

Steal vs avoid lists

What works in their voice and transfers to yours. What works only because of their authority and would hurt you.

🔍

Suggested next post

One specific reel or carousel idea you could ship tomorrow that rides their algorithmic wake.

⚖️

Compare creators PRO

Audit two creators side by side. See exactly where their strategies diverge and which one is winning at what.

📄

PDF export PRO

White-label the audit, share with clients, drop into a Notion doc. Branded with your logo on Pro.

the pro feature

Compare two creators side by side.

Pick your competitor and your role model. See exactly where their strategies overlap, where they diverge, and which side is winning at what. Pro tier only.

Edwina McKennon ✓
@edwinavoiceofai · 239K
Primary formatReaction reels
Engagement rate0.5%
Posting cadence~1.2 / day
Top hook patternContrarian counter
CTA frequency42% of posts
Save-worthy posts68%
Identity vs tactical15% / 85%
Mr Brown
@brownvoiceofai · 15
Primary formatCarousels
Engagement rate3.8%
Posting cadence1 / day
Top hook patternNews-anchored data
CTA frequency100% of posts
Save-worthy posts62%
Identity vs tactical5% / 95%
pricing

Pay for what you use. No hidden tiers.

Most creators audit 5–10 competitors before a launch, then come back monthly. Pick the option that fits.

Free

$0
Your first audit, on us. No card.
  • 1 full audit (one-time)
  • Public profiles only
  • Web report only
  • No PDF export
  • No comparison view
  • No history

Pay-per-audit

$10 / audit
For occasional deep-dives. No subscription.
  • Single audit, charged each time
  • Full audit report (web + PDF)
  • Audits saved in your dashboard
  • 30-day audit history
  • No comparison view
  • Single audit at a time
Secure checkout via Stripe

Pro

$100 / month
For agencies + creators who audit weekly.
  • Unlimited audits
  • Compare two creators side-by-side
  • White-label PDF export
  • Unlimited audit history
  • Bulk audit (5 creators at once)
  • Priority support
  • Cancel any time
Secure checkout via Stripe

The live agent launches next week.

The demo above shows you exactly what every audit will look like. Drop your email and we'll send your free audit the moment we go live. No spam, one email.

faq

Honest answers.

Is it really free for the first audit?
Yes. Sign up with an email, run one full audit on any public Instagram profile, no card required. After that, you pay $10 per audit or go Pro for unlimited.
Where does the data come from?
We pull only what's publicly visible on the creator's profile — bio, recent posts, captions, engagement counts. We never touch private accounts and we don't store profile data after the audit runs.
Which AI runs the audit?
Claude Sonnet 4.5 from Anthropic. The audit prompt is 200+ lines, tuned to extract specific patterns rather than write generic summaries. Each audit costs us roughly 10¢ in API time, which is why pay-per-audit is $10 — most of that margin funds the scraping infrastructure.
Can I audit creators on TikTok or YouTube?
Instagram is live now. TikTok, YouTube, and X are all on the roadmap for this quarter. Pro subscribers get early access to each as it ships.
What's in the comparison view?
Pro lets you audit two creators in parallel and see them side-by-side: posting cadence, engagement, format mix, hook patterns, identity-vs-tactical content split. Useful when you're studying a competitor against a role model.
Can I cancel Pro?
Yes, any time. Stripe handles the billing — there's a one-click cancel link in every receipt and in your dashboard. No "talk to sales" calls.
Is this legal?
We pull only public data the creator has chosen to share with the world. No login bypassing, no private DMs, no follower lists. The same legal footing as every public-facing analytics tool. We have a clear data-handling policy in our terms.